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Data, Artificial Intelligence & Analytics

Generative AI in business & prompt engineering

Understand how generative AI works and its limits. A beginner-level course, 2 days (14h).

Learning objectives

  • Understand how generative AI works and its limits.
  • Write effective prompts for professional use cases.
  • Integrate generative AI into business processes.
  • Adopt a responsible, secure and compliant use.

Programme

  • How large language models work.
  • Prompt-engineering techniques.
  • Use cases by function (writing, analysis, summarising, code).
  • Market tools and integration.
  • Risks: confidentiality, hallucinations, bias, IP.
  • AI usage charter and governance.

Who it's for

All functions, managers, marketing, HR and support teams.

Prerequisites

None.

Format

Hands-on workshops on real business cases.

Data, Artificial Intelligence & Analytics

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