Learning objectives
- Build a digital-marketing strategy.
- Master the main social-media platforms and their codes.
- Design and steer a content plan.
- Analyse performance and optimise campaigns.
Programme
- Digital-marketing fundamentals and the customer journey.
- Social-media platforms and specific practices.
- Editorial and content-calendar planning.
- Paid campaigns and targeting.
- Community management and engagement.
- Analytics and KPIs.