Learning objectives
- Anticipate and prepare for a communication crisis.
- Structure a crisis-communication response.
- Manage spokespeople and media relations under pressure.
- Protect and rebuild the organisation's reputation.
Programme
- Types of crisis and warning signs.
- Crisis unit and governance.
- Crisis-communication plan and message templates.
- Media relations and social-media management in a crisis.
- Spokesperson media training.
- Post-crisis: assessment and reputation recovery.