Branding, brand identity & content marketing

Learning objectives

• Build a strong, coherent brand identity.
• Define a distinctive brand platform and tone of voice.
• Design an effective content-marketing strategy.
• Ensure brand consistency across all touchpoints.

Programme

• Brand platform: purpose, values, positioning.
• Visual identity and brand guidelines.
• Tone of voice and editorial guidelines.
• Content-marketing strategy and formats.
• Brand consistency across channels.
• Measuring brand perception.